If you run a business in the Hepburn Shire that caters to visitors, here are some tips on how you can promote your business and get business support.
Visitor Information Centres (VICs) are a fantastic resource for people to learn about the best things to see and do in our region. Council operates VICs in Daylesford, Trentham, Creswick and Clunes. Visitor Information Centre locations, hours and contact numbers are available on the website footer.
Stock your flyers or brochures and don't forget to keep the team up to date with your business including accommodation/service availability, change of opening hours, or change in ownership. This will help us to make sure our volunteers are providing visitors with up-to-date information and you have an opportunities to be included in the What's On eNewsletter.
For any enquiries contact the Visitor Services Team on (03) 5321 6123 or email tourism@hepburn.vic.gov.au
We are always looking for VIC volunteers. Find out how you can be involved.
As a tourism business we encourage you to:
- Follow us on Facebook and Instagram
- Share our posts and engage in them with a 'like' or comment
- Email us at tourism@hepburn.vic.gov.au when you post an event to Facebook, so we can include in our Facebook events, or send us a co-host request
- Tag your regional photos and videos with the following to give us permission to share. Facebook and Instagram @visithepburnshire
Eligible businesses can list their business or event on our official tourism website Visit Hepburn Shire by listing with ATDW. All accommodation listings, events and attractions are gathered from the ATDW listings. There are no charges to list an event on ATDW however there is a $295 per annum cost for businesses to sign up.
ATDW is Australia's national tourism database and distribution platform. The ATDW's function is to help extend your exposure and attract more business online. ATDW listings provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more. To find out more you can download the ATDW webinar presentation(PDF, 7MB) held in July 2024.
The official tourism website for Melbourne and Victoria visitvictoria.com / visitmelbourne.com has 10.6M visits per annum and the official tourism website for Australia australia.com* has 22.5M visits per annum.
Daylesford Macedon Tourism (DMT) is the industry’s peak tourism body for the Daylesford and Macedon Ranges region. It is an independent body, operating as a not-for-profit business, where all profits are reinvested back into developing and promoting the region. Visit Victoria and local government are key financial stakeholders in the organisation, providing core funding that underpins the organisation's operations.
Tourism Midwest Victoria (TMV) is a peak tourism industry body designed to strengthen and grow Midwest Victoria’s visitor economy. TMV will support its industry partners through initiatives, creation of experiences, tourism products, marketing and industry development in Creswick and Clunes. Email: hello@tourismmidwestvic.com.au If you list your business with ATDW and are located in the west of the shire you have access to a free Industry Partnership with TMV.
With the expected increase in locals and visitors to the region, the guide has been designed to provide businesses with a better understanding of mountain biking itself along with some ideas for business growth and being prepared to welcome bike riders. The guide provides information on:
Download the Business Ready Ride Guide(PDF, 9MB) .
Find out how to make your business or event more accessible on our Improve accessibility page.