Industry Support

Do you run a business in Hepburn Shire that caters to visitors? The following information relates to business support and the opportunities for promotion that are available to you.

Visitor Information Centres

Hepburn Shire's Visitor Information Centres (VICs) are a fantastic resource for people to learn about the best things to see and do in our region. Council operates VICs in Daylesford, Trentham, Creswick, and Clunes, which are mainly staffed by volunteers.

Daylesford Regional Visitor Information Centre

98 Vincent Street, Daylesford

Call: 1800 454 891

Open 7 days, 10 am – 4 pm

Creswick Visitor Information Centre

41 – 43 Albert Street, Creswick

Call: (03) 5345 1114

Open 7 days, 10 am – 4 pm

Clunes Visitor Information Service ‘The Warehouse - Clunes’

36 Fraser St, Clunes

Call: (03) 5345 3359

Mon, Wed, Thurs, Fri 10 am – 5 pm
Sat 11 am – 2 pm
Sun 10 am – 2 pm

Trentham Visitor Information Service 'The Mechanics Trentham'

66 High Street, Trentham

Call: (03) 5424 1326

Tue, Wed, Fri 10 am – 5 pm

Eligible businesses have the opportunity to stock their flyers or brochures in our VICs, and it's worth keeping our Visitor Services team up to date with your business details, service availability, changes to opening hours, and changes of ownership. This will ensure that our volunteers are providing visitors with the most up-to-date information. If you're holding an event that will be of interest to visitors, there is also the opportunity to be included in our weekly What's On eNewsletter.

For any enquiries, contact us on 1800 454 891 or email tourism@hepburn.vic.gov.au

Volunteering at one of our VICs is a great way to keep yourself up to date and connected with everything happening in the visitor economy. If you can spare three or four hours a week (or even once or twice a month), find out how to get involved here.

Social media opportunities

As a tourism business, we encourage you to:

Follow Visit Hepburn Shire on Facebook and Instagram
Share our posts and engage with them by 'liking' or commenting
Tag us (@visithepburnshire) when you publish a post or invite us to be a collaborator. We try and share as many posts by local tourism businesses as possible.

Listing your business or event on our website

If you operate a business in our region that caters to visitors, you can list it on Hepburn Shire's official tourism website – www.visithepburnshire.com.au – which provides travellers with inspiration for planning their stay.

All listings for accommodation, dining, and attractions on the Visit Hepburn Shire website are taken from the Australian Tourism Data Warehouse (ATDW) – Australia's national tourism information database and online distribution platform. Having an ATDW profile provides online exposure at a national, state, and regional level. Your business details will appear on www.australia.com, www.visitvictoria.com, the Visit Hepburn Shire website, and a number of other platforms. To find out more, refer to this ATDW presentation and webinar (PDF, 7MB).

An annual fee of $295 applies for businesses to sign up with ATDW and create a listing. Once your profile is set up and approved, you will automatically appear on our website.

Note: There is no cost to create an events profile on ATDW and list eligible events, which will then appear on our popular events calendar. You can find a simple guide to creating an ATDW events profile on the Visit Victoria website.

Retail opportunities for artisans

Are you a local maker or artisan looking for opportunities to stock your handmade products in Daylesford or Creswick? You may be eligible for a retail space in one of our Visitor Information Centres. To find out more, please email: tourism@hepburn.vic.gov.au.

Destination Central Victoria membership

Destination Central Victoria(formerly Daylesford Macedon Tourism) is the peak industry body for tourism in Hepburn Shire, the Macedon Ranges, Mount Alexander Shire, and the Central Goldfields. It works to promote the region as a whole and to help tourism operators thrive. To find out about membership opportunities and benefits, email:info@dmrtourism.com.au.

Tourism Midwest Victoria membership

Tourism Midwest Victoria(TMV) is the peak body responsible for growing and strengthening Midwest Victoria’s visitor economy. TMV supports its industry partners through broad tourism initiatives, the creation of experiences and products, and an annual calendar of marketing activities. If you are located in the west of Hepburn Shire (Creswick and Clunes) and have a profile with ATDW, you're eligible for a free industry partnership with TMV. Email:hello@tourismmidwestvic.com.aufor more details.

Djuwang Baring Business Ready Ride Guide

With the expected increase in visitors to the region following the recent opening of Djuwang Baring (Creswick Trails), Hepburn Shire Council has produced a guide to provide businesses with a better understanding of the mountain biking industry and some ideas for business growth. The guide provides information on:

The mountain biking industry as a whole and why it's a big deal

What goes into creating a thriving mountain bike destination

How to build a mountain bike-ready business

The many marketing opportunities around mountain biking

Adaptive riding and how you can support this segment of the market

Successful mountain bike business case studies.

Download the Business Ready Ride Guide here(PDF, 9MB).

Improving accessibility

Visit Council's Improving Accessibility web page to find out how to make your business or event accessible to the widest possible audience.